Sarah Crowhurst is a digital strategist with a proven track record in the non-profit sector. Her experience spans a range of organisations, including Save the Children and Plan International where she has delivered audience research, product development, and individual giving programs. Sarah excels at bringing digital strategies to life, conducting strategic reviews, and crafting compelling supporter journeys. Sarah co-founded Hynt, a digital fundraising agency that empowers charities and purpose-led brands across Europe.
The digital fundraising landscape is changing. How are you navigating it? In October, Meta and Google both introduced political ad bans, which is only the most recent restriction put on charity advertisers looking to grow their share of voice and share of money. This session will equip attendees with practical strategies and tools to navigate the ongoing changes in digital advertising: charities need to know WHY they exist, and work in the middle of the marketing funnel to bring it to life.