Sandra Olsen

Sandra Olsen, Animal Protection Denmark

Sandra Olsen is Head of Private Giving and manages six fundraising and campaign specialists. She has 13 years of fundraising experience, including eight years in Australian NGOs.

Seminar: Save the Animal Police – from fundraising to political impact

This session takes you behind the scenes of how a campaign created in just four days mobilised the public and attracted a wave of new members; a high-speed fundraising campaign built on a political opportunity. You will get the full story of what triggered the campaign, how it was shaped under extreme time pressure, and what happens when fundraising becomes a tool for political influence.

Using the Save the Animal Police campaign, which won the Danish Fundraising Award 2025, you will explore how public affairs, communication, and fundraising can work together, despite different goals, timelines, and cultures, to create real momentum. The session follows the journey from idea to launch in just a few days and breaks down the methods, messaging, creative choices, and results. Along the way, you will gain practical insights into what worked, what could have been done differently, and how to think more strategically about timing, optimisation, and long-term impact.