Lynda Harwood Compton, Latch Fundraising

Recently recognised as ‘one of the women powering the UK Charity Sector’, Lynda is an award-winning, innovative and published global fundraising leader, consultant & trainer, with 18 years’ experience in the charity sector. She is the CEO and founder of the international fundraising consultancy; Latch Fundraising & has an exceptional track record of leading fundraising teams across the world to consistently achieve and exceed their fundraising targets. Lynda’s current work covers Europe, Australia, Asia, North America and Latin America. She consults and trains on Partnerships & Philanthropy, NextGen Fundraising & Stewardship. She is the Director of SOFII and sits on the CIOF Convention Board.

Seminarium: Engaging the next generation of donors 

With a younger generation starting to disrupt the ‘traditional’ ways of philanthropy, is your organisation ready to embrace the change. As we look to a new generation of donors, it is now more important than ever for charities to align their understanding of what drives and engages donors and prospects.

After this session you will understand the shift in our donors’ profiles and how to adapt to this change in cohort, recognise what charities and your specific organisation must do strategically to evolve with these new donors, understand the world of a NextGen donor, their values, and philosophies and know how to not only successfully target NextGen donors, but also how to expertly cultivate these relationships.