Jacob Schjødt

Jacob Schjødt

Jacob Schjødt, Ph.D. Candidate in Private Donor Management at Copenhagen Business School (CBS). He teaches behavioral science and marketing at CBS and donor retention for fundraising practitioners in Denmark. In collaboration with several Danish charities, Jacob does research on the effect of fundraising communication on acquisition, retention, and upgrade behavior. Jacob has a background in behavioral science, customer journeys, and started his interest in fundraising as a facer.

Seminarium: How can charities ask existing donors for more money without making the donors churn?

Many charities are concerned that asking their donors to give more will lead to irritation and potentially even churn. At the same time, asking existing donors for more donations is often easier and cheaper than acquiring new donors. What to do? This talk presents results from a large research project with three charities and researchers from Copenhagen and the Netherlands. The project presents evidence on how charities can successfully ask existing donors for more money without harming the donor-charity relationship.